You're creating an Opt-In form for your client. After a new customer submits the subscription form, you want to wait for 24 hours and then send them a follow-up email with a discount offer.
How should you create a form rule to accomplish this?

• A. Create a form rule that directs the new customer to a URL so they can enter their email address and request the discount coupon.
• B. Create a form rule to trigger a follow-up email message to the form submitter. In the form rule, specify a 24-hour delay before sending the email.
• C. Create a form rule to populate a table with the submitted data, then schedule a campaign 24 hours later to send all newly entered subscribers the follow-up email.
• D. Create a form rule that schedules a transactional email campaign with the offer 24 hours after each form submission.
• E. Create a form rule to trigger a custom event. Set up a program to listen for this customer event, wait for 24 hours, then send the follow-up email offer.

Which Insight reporting measure should you use to capture the number of clickthroughs and conversions recorded through emails on August 1, 2016?

• A. Event Date = August 1, 2016
• B. Live Date - August 1, 2016
• C. Interval Date = August 1, 2016 plus one day
• D. Sent Date = August 1, 2016
• E. Sent Date = August 1 to August 2, 2016

You are asked to troubleshoot a dynamic campaign that is not inserting content correctly for VIP subscribers. You learn that VIP subscribers who have spent more than $3,000 are not receiving messages with the proper promotional code associated with their status level.
The amount of money a subscriber has spent is stored in the AMT_PURCHASES attribute as number data type. The set of rules is as follows:
- Rule 1: AMT_PURCHASES Greater than 100
- Rule 2: AMT_PURCHASES Greater than 1000
- Rule 3: AMT_PURCHASES Greater than 3000
Identify the solution.

• A. Responsys can't execute rule sets for a dynamic region without a default conditional rule that initializes the rule set to zero. You will need to create the following rule to fix this issue:1. Default Rule 0: AMT_PURCHASES Equals 0
• B. Responsys executes rules in sequential order, so any subscriber with more than $100 in spending will have the content inserted associated with the first rule and the rest of the rules will never be resolved. Either the order of the rules should be reversed or the conditional logic should bechanged to use different operators.
• C. Responsys requires that the money data type be assigned, because it doesn't support the number data type to be used for monetary values.
• D. The rule set should be changed:1. Rule 1: AMT_PURCHASES Greater than or equal to
  1002. Rule 2: AMT_PURCHASES Greater than or equal to 10003. Rule 3:
  AMT_PURCHASES Greater than or equal to 3000

What three actions must you take to set up your new IP for deliverability success with your major ISPs? (Choose three.)

• A. Ensure that your warm-up audience lists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
• B. Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
• C. Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
• D. Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.

Your client is interested in using Rapid Retargeter to implement email campaigns based on information about their known customers who have interacted with their website.
Which three of these Composite Events are exposed for Rapid Retargeter? (Choose three.)

• A. products that were browsed/viewed, where no additional event takes place
• B. products added to a shopping cart, where no additional event takes place
• C. products that were purchased
• D. pages that were marked as favorite
• E. search strings entered into a website more than twice