A complete system beats good intentions: VCEDumps's platform automatically checks for Microsoft Customer Data Platform Specialist updates and alerts our staff — 120 practice questions for the MB-260 exam, never stale in 2026.
Microsoft MB-260 Exam Overview:
| Certification Vendor: | Microsoft |
|---|---|
| Exam Name: | Microsoft Customer Data Platform Specialist |
| Exam Number: | MB-260 |
| Exam Price: | USD 165 (official list price varies by country) |
| Available Languages: | Other localized languages depending on availability, English |
| Passing Score: | 700 / 1000 (approx.) |
| Exam Duration: | 120 minutes |
| Related Certifications: | Microsoft Certified: Customer Data Platform Specialty |
| Real Exam Qty: | 40-60 (approx.) |
| Certificate Validity Period: | Certification subject to annual renewal via Microsoft Learn assessment |
| Exam Format: | Arrange in order, Multiple choice, Scenario based, Drag and drop |
| Sample Questions: |  |
| Exam Way: | Available in testing centers or online through proctored delivery. |
| Pre Condition: | Experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Microsoft Power Platform and relevant Azure services (e.g., Azure Data Lake Storage, Azure Synapse Analytics). |
| Official Syllabus URL: | https://learn.microsoft.com/learn/certifications/exams/mb-260 |
Microsoft MB-260 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ingest Data | 10-15% | - Connect to Microsoft Dataverse and Azure Data Lake Storage - Configure incremental and real-time ingestion - Transform and ingest data using Power Query |
| Topic 2: Manage Customer Insights – Data | 5-10% | - Manage system updates and security - Create and configure environments |
| Topic 3: Create Customer Profiles by Unifying Data | 35-40% | - Configure unified fields, clusters, and IDs - Select source fields for unification - Define matching and deduplication rules |
| Topic 4: Implement AI Predictions | 5-10% | - Configure integrated predictive models - Evaluate churn, recommendation, and lifetime value models |
| Topic 5: Describe Dynamics 365 Customer Insights – Data | 5-10% | - Differences between individual and business account profiles - Support for Microsoft Fabric and real-time ingestion support - Describe core Customer Insights - Data capabilities and components |
| Topic 6: Configure Measures and Segments | 15-20% | - Build and manage segments using insights and predictions - Create and manage measures |
| Topic 7: Configure Third-Party Connections | 5-10% | - Configure data exports and integration with external systems |
Microsoft Customer Data Platform Specialist Exam FAQ — Clear and Current
Experience with Dynamics 365 Customer Insights, Power Query, Microsoft Dataverse, Microsoft Power Platform and relevant Azure services (e.g., Azure Data Lake Storage, Azure Synapse Analytics). Vendors revise eligibility rules periodically, so confirm the current requirements on the official page (official MB-260 exam page) before registering.
Delivery is instant — an automatic email within a minute of payment, unlimited devices, and 7*24 online service (replies within two hours) if anything's missing after 2 hours; check spam first. If you fail the corresponding MB-260 exam within 60 days of purchase, we refund all the cost you paid: send a scanned enrollment slip plus the official Score Report PDF within 2 days of the exam, processed within 7 days. Excluded: exams within 3 days of purchase, candidate names that don't match the payer, and free or expired products. Alternatively, exchange for two equal-value products free.
120 minutes for 40-60 (approx.) questions. Train the pace in advance: timed practice sessions turn the exam clock from a threat into a habit.
The Microsoft Customer Data Platform Specialist blueprint spans 7 domains — including Configure Third-Party Connections (5-10%), Manage Customer Insights – Data (5-10%), Implement AI Predictions (5-10%). Study in proportion to the weightings; the complete outline above details every subtopic.
Yes — free demo downloads let you tell whether the Microsoft Customer Data Platform Specialist material suits you before purchasing. Purchases include 365 days of free updates, each new version emailed immediately; renew afterward at 50% off.
USD 165 (official list price varies by country) per attempt, 700 / 1000 (approx.) to pass. Retakes bill again at full price — prepare thoroughly with the 120 practice questions for the MB-260 exam at VCEDumps first.
The Microsoft Customer Data Platform Specialist is Microsoft's certification exam for Microsoft Certified Customer Data Platform Specialty, at the Specialty level. These certifications are valued precisely because they're demanding — passing one validates real capability. Related credentials include Microsoft Certified: Customer Data Platform Specialty.
Microsoft Customer Data Platform Specialist Sample Questions:
You are a Customer Data Platform Specialist. Your company implemented audience insights and Dynamics
365 Marketing. One of the data sources is the behavioral data from Dynamics 365 Marketing.
You are reviewing the segment requirements with the marketing team. The marketing team wants the segments to exclude people who already received a commercial email in the last seven days. The marketing team creates segments in audience insights and Dynamics 365 Marketing.
Which option is the fastest way to fulfill the requirement?
- A. Create an audience insights quick segment that includes the rule of contacts that received a commercial email in the last seven days. Make sure the quick segment is exported to Dynamics 365 Marketing.
- B. Create a single dynamic segment in audience insights of customers who received a commercial email in the last seven days. Make sure the segment is exported to Dynamics 365 Marketing. Users can add an except rule with contacts from that segment in other individual segments.
- C. Create audience insights and Dynamics 365 Marketing segment templates that include the rule of contacts that received a commercial email in the last seven days.
- D. Create single dynamic segments in both audience insights and Dynamics 365 Marketing of customers who received a commercial email in the last seven days. Users can add an except rule with contacts from that segment in other individual segments.
Correct Answer: B 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
You are a Customer Data Platform Specialist. You are asked to create a household cluster to group profiles that share a set of demographic data points.
Which three actions should you perform in sequence to configure a household cluster? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Correct Answer:
Explanation:
Graphical user interface, text, application, chat or text message Description automatically generated
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/merge-entities#group-profile
Your data analytics team wants to create a custom machine learning model to predict whether a customer will purchase a particular product.
You need to explain what is required for integrating a custom model with Microsoft Dynamics 36S Customer Insights. Which two requirements should you tell them? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. You can only deploy and manage the model through the Dynamics 365 Customer Insights admin user interface.
- B. You need a model that returns at least one numeric output parameter for Dynamics 365 Customer Insights to implement predictions.
- C. You need a Microsoft Azure Data Lake Gen2 storage account associated with the Azure Machine Learning Studio instance.
- D. You need Owner or User Access Administrator permissions to the Microsoft Azure Machine Learning Workspace to use batch pipelines.
Correct Answer: B,D 🗳️
A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.
A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.
You need to explain why this is happening.
Which two explanations should you provide? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Real-time ingested activities will not update segments on the new activity directly.
- B. Real-time ingested activity updates disappear after 30 days by default.
- C. An additional API call is required to update a segment with real-time activity data.
- D. Real-time ingested activity updates disappear after four hours by default.
Correct Answer: C,D 🗳️
You are a Customer Data Platform Specialist. Dynamics 365 Customer Insights (CI) users have complained that they are not able to quickly find customers using main demographic data points. You must ensure users are able to search customers using any of the available fields.
Which two statements define the actions that should be completed to satisfy this requirement? Each option represents a partial solution.
NOTE: Each correct selection is worth one point.
- A. You must run Merge in order to view the newly added fields on the customer profile.
- B. On the Search and filter index pane, add Last Name, Full Name, Email. Cell Phone. Street Address, and DOB fields to Index. Click Save and Run.
- C. On the Search and filter index pane. Add Last Name, FullName, Email, Home Phone. DOB fields to Index. Click Save and Run.
- D. Validate you have access to edit the Search and index pages in audience insights.
Correct Answer: B,D 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
