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Oracle 1Z0-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client wants to run a campaign with a media execution partner that currently does not have an app in the Oracle BlueKai app catalog. What should they do?

A) Manually enter the pixel required for sending campaign data to the partner.
B) Configure the campaign to deliver audience data directly to the partner's web page via JS container tag.
C) Create a Dynamic Synchronous container to support the transfer of data.
D) It is not possible to run campaigns with partners that do not currently have apps in the Oracle BlueKai app catalog.
E) Configure custom parameters to deliver data to the media execution partner

2. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client wants to review their data activation integrations.
B) A client needs a promotional category added to their taxonomy for a month-long sale.
C) A client has run an inventory report, and wants to identify their highest-performing categories.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Global DMP nerve center
B) A single seat shared by all regions
C) Global template with local nuances
D) Horizontal regional empowerment
E) Full agency control

4. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Batch server data transfer
B) User Data API
C) JSON return tag
D) Real-time server data transfer
E) Paste a pixel campaign delivery.

5. What is the definition of a regex pixel?

A) It is a javascript tag used for sending user level category information back to the browser.
B) It is a pixel used for ID swapping.
C) It is used for DCO campaigns.
D) It is a special pixel created within the BlueKai DMP that associates your data campaigns with your back-end server data transfer endpoint configuration.
E) It is a pixel for transmitting audience data out in real time at the time of page load.

Solutions: