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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

Question 1

An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.

A. The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
B. Your InitiateCheckout audience should exclude the core audiences.
C. The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
D. The ad set running the purchase event should exclude all purchase events from last 30 days.
E. You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.

Question 2

What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A. All audiences you need.
B. People from your customer database.
C. People interested in music.
D. Your Facebook page fans.
E. A custom audience based on your website visitors.

Question 3

You have a client's customer database with 500,000 entries from the past 5 years.
Here is the list of information you have for each entry:
- Email
- Phone Number
- Age
- Value
- Currency
- Customer Lifetime Value
The client wants you to build a lookalike audience based on customers who have profited the most during a specific timeframe. Customers usually stay with your client for 2 years.
What data do you need from the entries, and what type of audience would you build for this exercise?
Choose only ONE best answer.

A. You would need the email, phone number, and value. With this information, you could build a value-based lookalike audience.
B. You first need to segment the database based on the Customer Lifetime Value. With this data segmented, you should then build a custom audience and then use this as a seed audience to build a similar one optimized for similarity.
C. You should upload all of the information from customers. You can then build a custom audience with the entire database. With this database then build a similar audience to target the most profitable customers.
D. You would need the email, age, and customer lifetime value. With this information, you could upload a custom audience and market to them.
E. You would need the email, age, and customer lifetime value. With this information, you could build a value-based lookalike audience optimized for reach.

Question 4

What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A. Power Editor
B. Ads Manager
C. Fan Page
D. Facebook Marketing Partner

Question 5

You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A. Change the optimization to daily unique reach.
B. Add three new images into the ad set
C. Include Audience Network as additional placement
D. Change optimization from standard delivery to accelerated delivery.
E. Change the campaign objective to engagement.

Solutions: