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Facebook 600-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Define and Establish a Community | 8% | |
| Topic 2: Develop Community Strategies and Processes | 27% | |
| Topic 3: Make Strategic Content Decisions | 16% | |
| Topic 4: Engage and Moderate the Community | 29% | |
| Topic 5: Measure and Analyze Community Success | 20% |
Facebook Certified Community Manager Sample Questions:
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Prepare materials for influencers that highlight recent community impact
- B. Create a Facebook Page and organize events using the paid events functionality
- C. Claim a membership fee for current members of the Facebook group
- D. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
Correct Answer: B,D 🗳️
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Launch a poll to understand which topics are of interest
- B. Watch the top three nature documentaries released this year
- C. Review the geographic locations of group members
- D. Conduct a search of sustainability keywords
- E. Analyze post themes from the last three Aprils
Correct Answer: A,D 🗳️
A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)
- A. Adjust the rules to allow political content and generate more group engagement
- B. Decline the post with feedback to educate the celebrity on the group policy
- C. Approve the post and close commenting to prevent political discussion
- D. Treat the celebrity according to the policy of the group
- E. Approve the post with a warning to the celebrity
Correct Answer: B,D 🗳️
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
- A. Invite fashion influencers to promote the new line during a live launch.
- B. Run targeted ads across all the platforms that the brand uses.
- C. Start new social media accounts to target the new demographic.
- D. Comment on competitor posts so that their community learns about the new line.
- E. Ask community members to create a post and tag several friends.
Correct Answer: A,B 🗳️
A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)
- A. Message new members and invite them to participate in the challenge.
- B. Start a secret group for people doing the challenge and post everything there.
- C. Highlight past photos and success stories and tag members who have joined past challenges.
- D. Create posts to encourage people to sign up and have moderators answer any questions.
Correct Answer: C,D 🗳️
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