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Salesforce AP-214 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Ad Studio | 12% | - Audience targeting and segmentation - Integration with advertising platforms - Campaign management and optimization |
| Journey Orchestration | 25% | - Comparison between Datorama and Google Analytics - Activities and decision splits - Reporting and performance analysis - Entry sources and audience evaluation - Journey design and best practices |
| Einstein for Marketing Cloud | 23% | - Einstein Copy Insights - Send Time Optimization - Einstein Engagement Scoring - AI-powered personalization and prediction - Einstein Engagement Frequency |
| Mobile (SMS/Push) | 13% | - GroupConnect and WhatsApp integration - Mobile Studio configuration and usage - MobilePush tools and functionalities - MobileConnect features and capabilities |
| Social Studio | 10% | - Social analytics and reporting - Content management and moderation - Social media publishing and engagement |
| Triggers | 7% | - SOAP and REST API triggers - Data extension and trigger management - Event-driven automation |
| Interaction Studio | 8% | - Personalization and decisioning capabilities - Real-time interaction management - Integration with other Marketing Cloud modules |
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
1. What is the fastes way to add a classification to a post?
A) Classification cannot be added to a post
B) Add classification manually to each post.
C) Macro
2. Which two statements are true when using Journey Data and Contact Data within Journey Builder?
A) Journey Data is dynamic data that retrieves the latest value upon decision split execution
B) Journey Data is a set of static values passed into the Journey for each contact
C) Contact Data is a set of static values passed into the Journey for each contact
D) Contact Data is dynamic data that retrieves the latest value upon decision split execution
3. Where would you set a threshold limit in social studio
A) enterprise admin settings
B) tab in engage
C) column in engage
D) workspace settings
4. How often is the model refreshed for Einstein engagement frequency(uses 2Sday& data)-weekly
A) Biweekly
B) monthly
C) daily
D) hourly
5. A customer wants to send ''Last Chance'' real time triggered messaging to their subscribers when stock of an items gets below 50 units. They want to include a dynamic ''Buy now'' link based on the product with low stock.
Which two APIs would support this use case?
Choose 2 answers
A) Journey API
B) Transactional Message API
C) REST API
D) Email SOAP API
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B,D | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: B,C |
