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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Marketing Concepts & Best Practices | 20% | - Email marketing fundamentals - Deliverability and sender reputation - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email design and accessibility best practices |
| Topic 2: Email Creation & Testing | 25% | - Preview, test send, and validation - Email Studio tools and editors - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) |
| Topic 3: Tracking & Reporting | 10% | - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards - Interpreting results and optimization |
| Topic 4: Subscriber & Data Management | 25% | - Import/export and data quality - Segmentation and audience creation - Subscriber status and preferences - Data extensions and list management |
| Topic 5: Sending & Automation | 20% | - Guided sends and user-initiated sends - Automation Studio basics - Triggered emails and transactional sends - Journey Builder fundamentals |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?
- A. Add each Send Email activity to different steps in an automation.
- B. Add each Send Email activity to a single step in an automation.
- C. Include a Verification activity between each step of an automation.
Correct Answer: A 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?
- A. Email Studio > Overview
- B. Content Builder > Recent Sends
- C. Automation Studio > Activities
Correct Answer: B 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Google Analytics Audience
- B. Einstein Engagement Scoring
- C. Path Optimizer
Correct Answer: B 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
Northern Trail Outfitter wants to make sure important subscriber updates, such as unsubscribes, are reflected within the platform as soon as they happen due to regulatory concerns.
What should be used to best achieve this in real time?
- A. SQL Query activities
- B. File Drop Automations
- C. APIs
Correct Answer: C 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action the team should take to make the edits?
- A. Update email approval status.
- B. Unshare the email.
- C. Cancel send using email.
Correct Answer: A 🗳️
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