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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. A marketer is importing a file using the import wizard and wants to ensure that only new records are added during the import process. How can the marketer achieve this? (Choose 2)

A) Select the update type Overwrite
B) Select the update type Add Only
C) Ensure that the data extension contains a primary key
D) Select the update type Add and Update

2. Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.
Which feature will enable this?

A) Include Measures within a Filter
B) Email Comparison Report
C) Email Send Report
D) Compare Email Sends on the Tracking page

3. Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

A) Personalize email whenever possible
B) Send e-mail often to your customers
C) Sharing isn't just for social networks
D) Include your physical mailing address.
E) Optimize for Mobile
F) Data should always be relevant

4. As part of a weekly email automation, a client needs to segment data in a Data Extension. Which activity is designed to address this scenario?

A) File Transfer Activity
B) Group Refresh
C) Import Activity
D) Query Activity

5. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A) Publication List
B) Filtered Group
C) Smart Capture
D) List Detective

Solutions: