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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. The sales team has identified a group of leads who would be a good fit to purchase, but are not yet ready to do so.
What should the marketing team do with these leads until they are ready to purchase?

A) Add the prospects to a suppression list to keep them from receiving marketing emails until they are ready to purchase.
B) Reset the prospect's score to 0 and reassign to sales once they submit a form to show interest.
C) Send the prospects a monthly newsletter with product demos or free trial offers.
D) Create an engagement program to send educational content and notify sales if they engage.

2. The marketing team you consult with wants to assign prospects to a sales user when the prospects meets at least one of the following criteri A. * Successfully complete a "Request a Quote" form, OR * Has a score above 175 and a grade above B+ Which assignment model will best achieve their goals?

A) Completion Action
B) Page Action
C) Automation rule match Any
D) Automation rule match All

3. Upon provisioning Marketing Cloud Account Engagement, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?

A) B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce.
B) B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data.
C) B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Marketing Cloud Account Engagement.
D) B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing.

4. Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following: - Automatically adds/removes Prospects to the Renewal Engagement program based on their renewal status - Sends a series of reminders to Prospects who have NOT yet renewed - Gives sales continuous insight into prospect engagement with the program. Based on the requirements outlined, which of the following is the best process for Lenoxsoft to set up?

A) Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."
B) Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank. Associate the list to the Renewal Engagement program and add an action of "Notify assigned user" at intervals.
C) Build an automation rule with the criteria of :: Prospect Custom FielD.: contract:: is:: blank. Add an action of "Add to List" and an action of "Notify assigned user."
D) Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user."

5. What is true about the Salesforce connector ?

A) Only lead, contacts and accounts are synchronized from Salesforce to Marketing Cloud Account Engagement
B) Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled.
C) When connecting Marketing Cloud Account Engagement and Salesforce you only need to follow a connection wizard in Marketing Cloud Account Engagement.
D) You can connect Marketing Cloud Account Engagement to a Salesforce sandbox or production environment

Solutions: