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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Product Innovation Management | 20% | - Innovation Leadership
|
| Topic 2: Product Innovation Process | 15% | - Commercialization
|
| Topic 3: Culture Teams and Leadership | 10% | - Organizational Culture
|
| Topic 4: Product Innovation Strategy | 20% | - Opportunity Identification
|
| Topic 5: Market Research | 10% | - Customer Insights
|
| Topic 6: Portfolio Management | 10% | - Portfolio Planning
|
| Topic 7: Product Design and Development Tools | 15% | - Development Tools
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
Which of the following are examples of potential secondary research sources?
I. Surveys fielded and published by a trade association
II. Industry data by NAIC code published by the Bureau of Labor Statistics III. An internal customer satisfaction report IV. An internal report on a focus group study
- A. I, II, III
- B. II, III, IV
- C. I, II, III, IV
- D. I, III, IV
Correct Answer: A 🗳️
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Which of the following are benefits of having a Business Strategy?
I. Business strategy directs choices about how to deploy resources
II. Business strategy directs how you will copy competitors
III. Business strategy helps a company sidestep competitive convergence IV. Business strategy drives product strategy
- A. I, II, III
- B. II, III, IV
- C. I, II, III, IV
- D. I, III, IV
Correct Answer: D 🗳️
Explanation: Only visible for VCEDumps members. You can sign-up / login (it's free).
Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:
- A. Primary research
- B. Secondary research
- C. Qualititative research
- D. Quantitative research
Correct Answer: A 🗳️
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The Not-in-the-game strategy described by Robert Cooper uses mature technologies and copies existing proven products as a low risk approach to new product development, but because the markets and technologies are unfamiliar to the company, the strategy is actually not low risk.
- A. False
- B. True
Correct Answer: B 🗳️
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What type of team structure should be chosen when the challenge is to break entirely from the past, enter a new market, or do something radically different technically or commercially?
- A. Heavyweight
- B. Functional
- C. Tiger
- D. Lightweight
Correct Answer: C 🗳️
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