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Format of CIW 1D0-623: CIW Social Media Specialist Exam
- Language: English
- Number of questions: 54
- Exam time: 75 minutes
- Pass rate: 74.07 percent
- Format: multiple-choice, multiple-answer
Reference: https://ciwcertified.com/courses/ciw-social-media-strategist/
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CIW 1D0-623 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Introduction to Social Media | 15% | - Social media fundamentals and evolution - Role of social media in modern business - Types and categories of social media platforms |
| Topic 2: Creating and Managing Social Media Campaigns | 20% | - Content creation, curation, and publishing - Community engagement and management - Campaign planning and project management |
| Topic 3: Developing Social Media Strategy | 20% | - Platform selection and channel planning - Strategy formulation and goal setting - Target audience identification and personas |
| Topic 4: Risk Management, Ethics, and Analytics | 15% | - Reputation management and crisis response - Metrics, analytics, reporting, and optimization - Legal compliance, privacy, and ethics |
| Topic 5: Using Social Media in Business | 15% | - SWOT analysis and business assessment - Organizational roles and responsibilities - Business objectives and social media alignment |
| Topic 6: Social Media Advertising and Promotion | 15% | - Integrating organic and paid strategies - Paid advertising across major platforms - Budgeting, targeting, and optimization |
