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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields |
| Topic 2: Lead Management | 24% | - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Explain what a Grade measures and how grading is managed - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule |
| Topic 3: Email Marketing | 20% | - Distinguish between an Email and an Email Template - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 5: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 6: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What would a hard bounce refer to on an email sending report?
A. An email that is recognized, but returned to the sender because the mail server is temporarily unavailable
B. An email that is recognized, but returned to the sender because the recipient's mailbox is full.
C. An email that permanently bounced back to the sender because the address is invalid.
D. An email that was sent to a prospect marked as opted out because they visited the unsubscribe page.
Question 2
Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?
A. The System Preferences Page
B. The Sent Emails Page
C. Admin-Domain Management
D. The Dashboard
Question 3
How can an admin find the number of mailable prospects in their database?
A. View all Segmentation lists
B. View the sync queue
C. Navigate to the prospect list and select "Mailable Prospects"
D. Navigate to the overview section
Question 4
If Salesforce has a custom field of the same name on Leads & Contacts where does Marketing Cloud Account Engagement pull the field name from?
A. Lead field
B. Contact field
Question 5
A mailable prospect is on the recipient list for a list email send. When viewing the prospect's activities, the marketing manager realizes the email was not sent to the prospect.
Where should they start to see why the email was not sent to the prospect?
A. Determine if the prospect has a valid "Assigned User" to send the email from.
B. Check that the Marketing Cloud Account Engagement prospect has a value for the default field email address'.
C. Refer to the list email send report to see if a suppression list was used.
D. Refer to the Marketing Cloud Account Engagement recycle bin to see if the prospect was deleted.
Solutions:
| Question 1 Answer: C | Question 2 Answer: C | Question 3 Answer: C | Question 4 Answer: A | Question 5 Answer: C |




