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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Configure and execute email sends - Manage content using Content Builder |
| Email Marketing Best Practices | 15% | - Demonstrate subscriber acquisition and retention methodologies - Differentiate elements that impact message deliverability - Evaluate email design elements and techniques for effective campaigns |
| Subscriber and Data Management | 26% | - Configure segmentation and audiences - Manage subscribers, lists, and data extensions |
| Insights and Analytics | 10% | - Analyze email performance and tracking data |
| Marketing Automation | 26% | - Configure and execute journeys using Journey Builder - Configure automations using Automation Studio |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?
A) Profile Center Unsubscribe
B) List-Unsubscribe header
C) Universal Unsubscribe
2. When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
A) Delete the subscriber from All Subscribers
B) Use the complaint exclusion list on future sends.
C) Add the subscriber to the auto-suppression list.
3. Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its newNTO outlet store. The campaign will need to send upto three emails but stop sending to each specificsubscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
A) Goals
B) Decision Splits
C) Exits
4. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?
A) Einstein Content Selection
B) Einstein Coy Insights
C) Enhanced Dynamic Content
5. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A) Mark the data extension as Sendable.
B) Mark the field as the Primary Key.
C) Use Email Address as Subscriber Key.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: A | Question # 4 Answer: A | Question # 5 Answer: B |
