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Pass Exam With Full Sureness - CRT-550 Dumps with 218 Questions
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Salesforce Certified Marketing Cloud Consultant CRT-550 Exam
Salesforce Certified Marketing Cloud Consultant CRT-550 Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the Candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
NEW QUESTION 28
During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?
- A. Data extensions are necessary for Contact Builder
- B. Data extensions can store HTML code as an attribute.
- C. Data extensions support Customer ID to be used as Subscriber Key.
- D. Data extensions allow for add/update Import activity.
Answer: A
NEW QUESTION 29
Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain NTO's master suppression list
* Configure data relationships
* Create new subscriber attributes
Which role should be assigned to the IT staff member?
- A. Analyst
- B. Data Manager
- C. Administrator
- D. Content Creator
Answer: B
NEW QUESTION 30
Northern Trail Outfitters (NTO):
* Employs Email Specialists responsible for creating content, testing, sending emails, defining the activities for Automation Studio, and creating automations.
* Prefers not to use custom roles unless it is absolutely necessary.
* Email Specialist resides in multiple business units.
Using best practices, how should a consultant create and assign roles for NTO?
- A. Check "Allow" automation permissions for the Content Creator Role and assign it to the Email Specialists
- B. Check "Allow" automation permissions for the Content Creator Role and assign it to the Business Units.
- C. Create a custom Email Specialist role with needed permissions and assign it to the Email Specialists.
- D. Alter the roles of Content Creator and Data Manager by denying permissions and then assign the roles to the ' Email Specialists.
Answer: A
NEW QUESTION 31
Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take to create Send Classifications? Choose 2 answers
- A. Define a Subscriber-specific From Name
- B. Define a Sender Profile
- C. Define custom Reply Mail Management
- D. Define a Delivery Profile
Answer: B,D
NEW QUESTION 32
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. User-Initiated Send
- B. Triggered Send
- C. Automated Send
- D. Guided Send
Answer: A
NEW QUESTION 33
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)
- A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
- B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
- C. Personalization Strings still allow PII to be displayed within an email.
- D. Tokenized Sending should be combined with field-level data encryption for additional security.
Answer: A,B
NEW QUESTION 34
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in a Marketing Cloud account with Sender Authentication Package implemented?
Choose 2 answers
- A. Use substitution strings to populate the From Name and From Email values in the sender profile.
- B. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email values.
- C. Match the external keys of the sender profile and data extension containing account representative details.
- D. Pick "Choose from list," selecting the From Name and From Email values from the list of account users.
Answer: A,B
NEW QUESTION 35
What are the similarities between Automation Studio and Journey Builder?
- A. Ability to define an email send
- B. Fire an event from Automation Studio to Journey Builder
- C. Have duration plus wait activity (look for answers that start with JB or AS)
Answer: A,B,C
NEW QUESTION 36
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a file drop automation which includes an Import File Activity and triggered send.
- B. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and Send Email Activity.
Answer: B
NEW QUESTION 37
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
What sequence of automation activities should meet these requirements?
- A. Scheduled: Transfer File > Import File > SQL Query(s) > Send Email(s)
- B. File Drop: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled: Import File > SQL Query(s) > Send Email(s)
- D. File Drop: Import File > Group Refresh > Send Email(s)
Answer: B
NEW QUESTION 38
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
- B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- C. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- D. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Answer: C
NEW QUESTION 39
How do you use data designer to link the web analytics data to your subscriber data?
Answer:
Explanation:
Use a marketing cloud data extension
NEW QUESTION 40
Which statement IS correct regarding the automation tools in the Marketing Cloud?
Choose 3 answers
- A. Like Journey Builder, Automation Studio allows users to define the parameters for a send within the tool.
- B. Automation Studio allows users to inject Contacts from a data extension into an interaction in Journey Builder.
- C. Journey Builder allows users to update a contact record in an interaction or import data into a data extension.
- D. Like Automation Studio, Journey Builder allows users to repeat an interaction indefinitely
- E. Automation Studio and Journey Builder allow users to define a wait state based on duration or duration + time.
Answer: A,B,D
NEW QUESTION 41
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Distributed Marketing
- B. Distributed Sending
- C. Einstein Content Selection
- D. Marketing Cloud Connect
Answer: B
NEW QUESTION 42
A marketer wants to create and edit email content, as well as generate reports and manage subscriber data.
Using the principle of least privilege, which two pre-defined roles should be assigned? Choose 2 answers
- A. Analyst
- B. Content Creator
- C. Administrator
- D. Data Manager
Answer: A,B
NEW QUESTION 43
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups:
* Customers who searched for an item on their website.
* Customers who abandoned a cart on their website.
* Customers who made a purchase on their website.
What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
- A. How long after the behavior occurs will a subscriber need to enter a journey?
- B. How are subscribers identified in your web analytics?
- C. Should customers exit the journey when the goal is met?
- D. How many messages should be included in each journey?
- E. Should a single customer exist in multiple journeys at the same time?
Answer: A,B,E
NEW QUESTION 44
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Web Analytics Connector
- B. Data Studio
- C. Audience Studio
- D. Google Analytics 360
Answer: B
NEW QUESTION 45
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