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Prepare MCC-201 Question Answers Free Update With 100% Exam Passing Guarantee [2023]
To achieve the Salesforce MCC-201 certification, candidates must demonstrate their ability to configure and manage Marketing Cloud Connect, as well as troubleshoot common issues that may arise during the integration process. They must also have a strong understanding of the various Salesforce Marketing Cloud products and how they can be used to create and manage effective marketing campaigns. By passing this certification exam, professionals can prove their knowledge and expertise in Marketing Cloud Connect and enhance their career opportunities in the Salesforce ecosystem.
NEW QUESTION # 23
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Tracking Extracts
- C. Send Logs
- D. Contact History
Answer: C
NEW QUESTION # 24
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will version values/meanings change, precluding reusable AMPscript?
- B. Will customers be able to sign up for the loyalty program at the store?
- C. Will multiple languages be used, with a "From Name" lookup table needed?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,C
NEW QUESTION # 25
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Publication Lists
- B. Data Filters
- C. Query Activities
- D. Attribute Groups
Answer: B
NEW QUESTION # 26
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- B. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- C. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
- D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
Answer: D
NEW QUESTION # 27
Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed.
What should be implemented to achieve these goals?
- A. Integrate an outside CMS with all these permissions built in.
- B. Edit the Content Permissions and Restrictions by Role setting for each user.
- C. Set up Approval Workflow and Share setting inside Marketing Cloud.
- D. Build out an internal business governance and process to support this.
Answer: B
NEW QUESTION # 28
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have a shared IP since their volume is under 500,000 messages per month.
- B. They should have one SAP for transactional sends and another for commercial sends.
- C. They should send at least 250,000 messages per month to maintain their sender reputation.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: D
NEW QUESTION # 29
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a list, using the 'add and update' method.
- B. Import the file to a data extension, using the 'overwrite' method.
- C. Import the file to a list, using the 'update only' method.
- D. Import the file to a data extension, using the 'add and update' method.
Answer: D
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 30
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Decimal
- C. Float
- D. Currency
Answer: B
NEW QUESTION # 31
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Query the _sent Data View for the contact's send status.
- B. Create an Analytics Builder Discover report.
- C. Use the standard report 'Subscribers Not Sent to'.
- D. Use an automation with Tracking Extract.
Answer: D
NEW QUESTION # 32
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a dally on an SFTP.
Which three questions are relevant to determining a solution?
Choose 3 answers
- A. Will the file have more than 5,000 rows?
- B. Will the data file be placed on the SFTP at the same time daily?
- C. Does someone need to be notified if an error happens on import?
- D. Is the data file a delta or a historical file?
- E. Does the data extension have a data relationship?
Answer: B,C,D
NEW QUESTION # 33
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- B. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
- D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
Answer: D
NEW QUESTION # 34
Northern Trail Outfitters wants to its emails to be redirected to Marketing Cloud server* for processing.
Which configuration setting should the consultant recommend'
- A. Reply Mail Management
- B. Private Domains
- C. Sender Authentication Package
- D. Custom Delivery Profiles
Answer: C
Explanation:
This setting allows the consultant to verify the sender's identity and configure the incoming email settings. Reference: https://help.salesforce.com/articleView?id=mc_es_sap_overview.htm&type=5
NEW QUESTION # 35
A pharmaceutical company is hosting a monthly event and will be sending an invitation to new local contacts. The customer would like to automatically update a data extension to determine who will be attending.
*The data extension will hold each contact's response as well as the time stamp of the click.
*The contact will receive an email two days after the click event.
*Both emails should be sent via Journey Builder.
What is the optimal solution to record the click activity prior to sending the second email?
- A. Leverage the Decision Split and create a Custom Activity.
- B. Leverage the Engagement Split and the Update Contact Activity.
- C. Use a landing page to record the click in the data extension.
- D. Use a landing page to record the click and trigger an email.
Answer: B
NEW QUESTION # 36
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Update query activities that reference the synchronized data extensions.
- B. Rename and delete sandbox synchronized data extensions before connecting.
- C. Configure Multi-Org settings to account for two production instances in Setup.
- D. Remove existing user mappings, attribute mappings, and tracking subscriptions.
Answer: A
NEW QUESTION # 37
Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way.
What should be recommended?
- A. Request a Private Domain to be added to the existing business unit.
- B. Implement a new SSL Certificate for the new brand.
- C. Request a second SAP for the existing business unit.
- D. Create a new business unit for the new brand.
Answer: A
Explanation:
A Private Domain is an email address that is separate from the main domain and allows for the creation of campaign-specific email addresses, which can then be used to target distinct audiences. This would allow Northern Trail Outfitters to create emails and landing pages specific to each brand without having both brands associated with the same domain, thus preventing any overlap or confusion between the two. Additionally, a Private Domain can help ensure deliverability and compliance, as it allows for more granular control over the sending domain.
NEW QUESTION # 38
Northern TrdH Outfitters (NTO) racentfy launched a MR loyalty program. NTO wants to offer a signup bonus to subscribers who have made purchases In the last 6 months, but are yet to be loyalty members.
Which integration should allow NTO to select an audience of these subscribers'
- A. Contact Builder Attribute Groups
- B. Advertising Studio
- C. Markating Coud Customar Data Platform
- D. Behavioral Triggers
Answer: C
NEW QUESTION # 39
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilised to make this happen?
- A. Publication Lists
- B. Subscriber Keys
- C. Profile Center
- D. Send Logging
Answer: A
NEW QUESTION # 40
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Write an Apex Trigger on the Lead object
- B. Put a SOAP API in place via the marketing cloud API
- C. Create the triggered send definition in the marketing cloud
- D. Create the triggered send definition in the sales cloud
- E. Enable triggered sends on the Lead object in configuration
Answer: A,C,E
NEW QUESTION # 41
Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?
- A. _EnterpriseAttribute
- B. _Subscribers
- C. _ListSubscribers
- D. _PublicationSubscriber
Answer: C
NEW QUESTION # 42
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.
What can a user do to ensure that contacts enter this interaction successfully based on the error message?
Choose 2 answers
- A. Select a source DE with a root relationship to the contact.
- B. Fire the event in both Automation Studio and the Entry Event.
- C. Import new subscribers to the All Subscribers table.
- D. Make sure the contact is above the High Water Mark on the source data.
Answer: A,D
NEW QUESTION # 43
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