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NEW QUESTION 38
Certification Aid created a journey and event definition in Marketing Cloud. Which of the following resources are relevant to inject Contacts into the journey using the REST API? Choose 2.
- A. POST /interaction/v1/events
- B. GET /eventDefinitions/key:{key}
- C. POST /eventDefinitions/key:{key} or /eventDefinitions/{id}
- D. POST /interaction/v1/interactions/contactentry
Answer: A,D
NEW QUESTION 39
A developer identified duplicate contacts and initiated a Contact Delete process for 10 milion subscribers. How could the process be expedited?
- A. Change the Suppression value to a larger value
- B. Delete any unnecessary Sendable Data Extensions
- C. Stop current delete process and delete smaller groups
- D. Manually delete subscribers in All Contacts
Answer: C
NEW QUESTION 40
Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file contains all relevant dat a. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.
- A. Add and update
- B. Overwrite
- C. Update only
- D. Add only
Answer: B
NEW QUESTION 41
NTO had an Enterprise 2.0 account; subscribers unsubscribers from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method would identify the most accurate status fro subscribers of each business unit?
- A. Create Data Extract of all Subscribers within the Parent Business unit
- B. Query unsubscribers from _Subscribers within the Parent business unit
- C. Query status from _ListSusbscribers within the Parent business unit
- D. Create Data Extracts of All Subscribers within each Child business unit
Answer: D
NEW QUESTION 42
A marketing director at Northern Trail Outfitters wants to analyze the Send, Click, and Open Data Views. Which activities should the developer build to generate the data before transferring it to the SFTP?
- A. Filter Activity > Data Extension Extract
- B. Query Activity > Tracking Extract
- C. Data Views Extract > Filter Activity
- D. Query Activity > Data Extension Extract
Answer: C
NEW QUESTION 43
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?
- A. SELECT * FROM _Open WHERE ListID = '1234'
- B. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
- C. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
- D. SELECT * FROM _Open WHERE JobID = "1234"
Answer: B
NEW QUESTION 44
A developer has a text field in a data extension they want to format using the FormatCurrency AMPscript function. Which two values would return $6.96? Choose 2
- A. 6.96
- B. 6.96
- C. $6.96
- D. 6,961
Answer: A,C
NEW QUESTION 45
Which of the following statements are correct concerning Contacts and Subscribers? Choose 2.
- A. A Contact is subscribed to any channel.
- B. Each Contact is also a Subscriber.
- C. A Contact is subscribed to a specific channel.
- D. Each Subscriber is also a Contact.
Answer: A,D
NEW QUESTION 46
What is the purpose of the IF statement below?
- A. To handle when no row is returned by the LookupRows function
- B. To handle when the subscriber is in a held status
- C. To handle when images are broken
- D. To handle when there are multiple records in the data extension for the subscriber
Answer: A
NEW QUESTION 47
How can SSJS variables be referenced for content personalization? Choose 1.
- A. <ctrl:field name="variableName" />
- B. <ctrl:eval name="variableName" />
- C. <ctrl:eval>variableName</ctrl:eval>
- D. <ctrl:var name="variableName" />
Answer: D
NEW QUESTION 48
A developer is experiencing timeouts when testing a SQL Query Activity in Automation Studio. How should the developer optimize the query?
- A. Limit joins to the INNER JOIN within all SQL Query Activities.
- B. Configure a longer timeout period within Administration in Automation Studio.
- C. Use intermediate tables to break queries into smaller parts.
- D. Ensure all SQL Query Activities are in the same step in the automation.
Answer: C
NEW QUESTION 49
NTO is using an asyncrhonous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?
- A. Result Object and ConservationID
- B. Result Object and EmailAddress
- C. ResultItem Object and RequestID
- D. ResultItem Object and OrderID
Answer: C
NEW QUESTION 50
A field value returned from a DE lookup contains a tab-delimited list of values. Which AMPscript function could easily determine if a specific text string exist anywhere in the list?
- A. Substring
- B. BuildRowSetFromString
- C. IndexOf
- D. Length
Answer: B
NEW QUESTION 51
A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: C
NEW QUESTION 52
A developer created an email with AMPscript variable as the subject line. The subject line variable was recently updated, but when testing the email, the wrong subject line continues to appear in the inbox. The developer thinks another, outdated, subject line variable is declared within the email. Where could the outdated variable be located?
- A. In the Text body which is processed after the HTML body
- B. In the Text body which is processed after the subject line
- C. In the HTML body which is processed after the Text body
- D. In the HTML body which is processed after the subject line
Answer: A
NEW QUESTION 53
NTO wants to exclude sends to specific subscribers based on a business rule, which is defined in an Exclusion Script. Which three types of sends would support this functionality? Choose 3
- A. Content Builder Send Flow
- B. Journey Builder Send SMS Activity
- C. Automation Studio Send Email Activity
- D. Send Marketing Cloud Email in Sales or Service Cloud
- E. Journey Builder Send Email Activity
Answer: A,C,E
NEW QUESTION 54
A developer is creating a custom preference center and wants to log unsubscribe events from the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
- A. SubscriberKey and JobID
- B. SubscriberID and BatchID
- C. EmailAddress and JobID
- D. SubscriberKey and BatchID
Answer: A
NEW QUESTION 55
The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?
- A. The business unit where the contact was introduced
- B. The Parent account
- C. Only in Agency accounts
- D. Any business unit
- E. None of these
Answer: A
NEW QUESTION 56
A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links. Which SQL statement would produce the desired results?
- A.
- B.
- C.
- D.
Answer: D
NEW QUESTION 57
Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.
- A. Transparent Data Encryption
- B. Field-Level Encryption
- C. Asymmetric Encryption
- D. Tokenized Sending
Answer: C
NEW QUESTION 58
A developer wants to create an HTML table where rows will alternate background colors between white and red. The developer does not know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator. What is the recommended AMPscript logic to determine the background color of each table row within the loop?
- A. %%[IF MOD(@numerator,2) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- B. %%[IF DIVIDE(@numerator,2) =1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- C. %%[IF SUBSTRING(DIVIDE(@numerator,2),1) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
- D. %%[IF @numerator/2 = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%
Answer: B
NEW QUESTION 59
A developer wants to create a Send Log Data Extension to increase efficiency with tracking email sends.
Which two best practices should the developer remember when configuring the Send Log Data Extension? Choose 2 answers
- A. Limit custom fields in the data extension to 10 or fewer.
- B. Create a number of fields equal to the fields in the source data extension.
- C. Maximize the field size to accommodate all incoming data.
- D. Use Data Retention to limit the amount of data captured.
Answer: B,D
NEW QUESTION 60
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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Explain the management of subscriptions.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Configure and install data models (data extensions, shared data extensions, contact model).
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Enter the basic SQL, including join instructions.
- Configure data import.
- Works with clients and platform data (SQL, views, sending registration).
- Work and solve scenarios using the REST and SOAP API.
- Create dynamic and customized marketing resources using different scripting languages.
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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