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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Campaigns and Experiences | 24% | - Create and test campaign variations - Create and manage campaigns - Build experiences using drag-and-drop editor - Implement decision logic and rules - Set up triggers and response handling - Configure audience targeting and segmentation |
| Audience Management | 16% | - Configure dynamic audience membership - Build audience criteria and filters - Create and manage segments - Implement catalog-based recommendations - Use profile attributes and engagement scoring |
| Reporting and Analytics | 12% | - Create and customize reports - Interpret engagement and conversion data - Analyze campaign performance metrics - Navigate and use the Reports dashboard |
| Implementation and Configuration | 16% | - Implement JavaScript beacon and tag management - Set up data collection and event processing - Configure campaign areas and zones - Set up and configure the Web Media Manager - Configure user and visitor authentication |
| Administration and Governance | 20% | - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Configure system settings and preferences - Manage user roles and permissions - Implement data governance policies - Understand compliance and security considerations |
| Overview and Key Concepts | 12% | - Identify use cases for Marketing Cloud Personalization - Define Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualas's in-the-moment intent, across channels?
A. 1 second
B. 30 Seconds
C. 30 milliseconds
D. 1 minutes
Question 2
What are the two main functions of the Event API? (select 2)
A. Return campaign responses
B. Capture user attributes and actions
C. Process GDPR data or deletion requests
D. Bulk load external campaign data
Question 3
What two features of interaction studio can be used in an open-time email campaign?
A. Survey
B. Recipe
C. Promotion
D. Attribute
Question 4
Which campaign type needs to be configured to set up the Marketing Cloud Personalization Connector for Sales and Service Clouds?
A. Mobile Campaign
B. Web Campaign
C. Email Campaign
D. Server-Side Campaign
Question 5
What qualifies a web vistor to see any experience of a Web Campaign?
A. Einstein Recipe Ingredients
B. Email Campaign Rules
C. Campaign Targeting Rules
D. Einstein Next Best Action
Solutions:
| Question 1 Answer: C | Question 2 Answer: A,B | Question 3 Answer: B,C | Question 4 Answer: D | Question 5 Answer: C |
