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The benefit of obtaining the MB-220: Microsoft Dynamics 365 Marketing Exam Certification
- Increases Efficiency : Professional certifications are a great assistance to furnish your consultancy with a firm foundation. This advanced information, and knowledge you gain during attaining specialized certification can give you with up-to-date tools and technical strategies that will serve to guide and direct you in the execution of your projects, allowing you to manage all aspects of your work more effectively.
- Microsoft MB-220 Exam certification will be judging your skills and knowledge on your understanding of knowledge of marketing principles and the Marketing application's role in relationship to the Microsoft Dynamics 365 suite of application.
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What Are Specifications of Associated Certification?
Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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How to study the MB-220: Microsoft Dynamics 365 Marketing Exam
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Microsoft MB-220 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Configure Dynamics 365 Customer Insights – Journeys | 10-15% | - Configure forms, pages, and templates - Configure application settings - Configure integration with other services |
| Topic 2: Manage leads, contacts, and accounts | 1-5% | - Implement lead scoring and qualification - Create and manage records |
| Topic 3: Manage events and webinars | 10-15% | - Plan and configure events - Manage registrations and attendance - Integrate with webinar platforms |
| Topic 4: Manage marketing channels | 25-30% | - Create and manage marketing emails - Manage text messages and push notifications - Design and publish marketing pages and forms |
| Topic 5: Analyze insights and reports | 10-15% | - Measure campaign performance - Create and interpret reports and dashboards |
| Topic 6: Manage customer journeys | 20-25% | - Test, publish, and monitor journeys - Implement automation and branching logic - Design and implement journeys |
| Topic 7: Manage segments and preferences | 15-20% | - Manage consent and compliance - Manage subscription centers and preferences - Create and manage segments |
