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Microsoft Dynamics 365 Marketing Functional Consultant certification provides individuals with the skills and knowledge required to design, implement, and manage marketing campaigns using Microsoft Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification exam, MB-220, tests candidates on their ability to deploy and configure the marketing application, create and manage segments and lists, design marketing emails and pages, and analyze campaign results.
Microsoft MB-220: Microsoft Dynamics 365 Marketing Functional Consultant Exam is a certification exam that validates the skills and knowledge of marketing consultants in Dynamics 365 Marketing. Microsoft Dynamics 365 Marketing Functional Consultant certification is ideal for professionals who want to advance their careers in the marketing industry and demonstrate their expertise in Dynamics 365 Marketing. MB-220 exam measures the candidates' ability to implement and configure marketing applications, set up and manage marketing lists and segments, create and manage marketing forms and pages, and analyze and report on marketing data.
NEW QUESTION # 91 
You are a marketing professional.
You need to create a subscription center marketing page that will include a subscription list you have already
created. The marketing page will be reviewed by a colleague.
Which three actions should you perform in sequence, to create a Subscription center form? To answer, move
the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/set-up-subscription-center
NEW QUESTION # 92
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers
purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer
presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. As an option, the design of your survey can include a limitation that restricts multiple completions by a
single non-anonymous respondent. - B. An optional invitation email, utilizing either a direct email or an email template, may be sent to each
potential non-anonymous respondent. - C. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or
non-anonymous respondents. - D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are
inviting them to complete.
Answer: A,B,C
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey
NEW QUESTION # 93
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
- A. Your portal is Dynamics Native Portal.
- B. Your portal is a site hosted by Dynamics 365 Portals
- C. You must republish the event.
- D. Your portal is a site hosted externally.
Answer: D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal
NEW QUESTION # 94
You are a marketing professional for Contoso, Ltd.
You have set up a webinar event showcasing the new features of a new product. On the event record, you have set Allow anonymous registrations to Yes. When you check the portal website, you notice that you must create a registration account to register for the event.
Why might the event require you to register anonymously, despite the setting above?
- A. Your portal is Dynamics Native Portal.
- B. You must republish the event.
- C. Your portal is a site hosted externally.
- D. Your portal is a site hosted by Dynamics 365 Portals.
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal
NEW QUESTION # 95
Your marketing department needs to create a Customer Journey for female wine enthusiasts over
40 years-old who live in Europe.
How should you define who receives this Customer Journey?
- A. Create a Static segment.
- B. Edit the contacts in database.
- C. Create a Dynamic segment.
- D. Create a Segment Type.
Answer: C
NEW QUESTION # 96
You need to set up a behavioral lead scoring model to identify leads who are sales ready.
You set your sales ready lead score to 50. Now you want to use the grading system to show which leads are Good, Average or Poor.
Which two grading models should you use? Each correct answer presents a complete solution.
- A. Good = 35 - 50 / Average = 15 - 35 / Poor = 0 - 15
- B. Good = 31 - 50 / Average = 11 - 30 / Poor = 0 - 10
- C. Good = 35 - 49 / Average = 15 - 34 / Poor = 0 - 14
- D. Good = 36 - 50 / Average = 16 - 35 / Poor = 0 - 15
Answer: B,D
NEW QUESTION # 97 
You have been asked to create a customer journey that meets this goal: Send an email to all cat owners, then follow up with a text message to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform, in sequence, to meet the requirements? (Choose five.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 98
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Follow Email must be set to "Allow".
- B. The lead must be associated with a contact record.
- C. The lead must be associated with an account record.
- D. Bulk Email must be set to "Allow".
Answer: B,D
Explanation:
Section: Topic 1, Configure marketing applications
NEW QUESTION # 99 
Using the Case Study information, indicate which Staff is responsible for performing each of the Activities
listed below.
To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or
not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application Description automatically generated
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and
using Customer Insights for reporting. After content is approved, they are responsible for going live.
Each Business Unit has a Marketing Administrator responsible for approval of content, subscription adherence
and investigation of blocked emails and stopped Contacts.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains
the required field values. Analyzing page performance will be a key element.
Topic 1, Case study Contoso
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like
to complete each case. However, there may be additional case studies and sections on this exam. You must
manage your time to ensure that you are able to complete all questions included on this exam in the time
provided.
To answer the questions included in a case study, you will need to reference information that is provided in the
case study. Case studies might contain exhibits and other resources that provide more information about the
scenario that is described in the case study. Each question is independent of the other questions in this case
study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and
to make changes before you move to the next section of the exam. After you begin a new section, you cannot
return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to
explore the content of the case study before you answer the questions. Clicking these buttons displays
information such as business requirements, existing environment, and problem statements. If the case study
has an All Information tab, note that the information displayed is identical to the information displayed on the
subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
About the Organization
Contoso, Ltd. is an award-winning IT and Business skills training provider. They provide online and on-site
training across Europe, North America, and Japan. They have won several awards throughout their 20-year
span in the training industry.
Contoso offers training in various topics and areas, such as Business Analyst, Digital Marketing, Oracle Apps,
Microsoft Azure, Office 365, Dynamics 365 Stack, Foreign Languages, Cisco, et cetera.
Contoso has its main offices in North America, Europe and Japan. Their global headquarters are based in
Redmond, Washington. Each regional office has its own sales and marketing teams, and perform focused
Marketing Campaigns based on the operating region, in order to meet the local market demands. They use
in-house developed applications to manage their marketing and sales efforts.
Until 2019, Contoso's business was 70% on-site and 30% online, and their marketing efforts were in line with
this model. Almost 35% of their total business revenue comes from three countries/regions in Europe:
Denmark, Sweden, and Norway. As part of their 2021 business plan, Contoso changed their business strategy
and moved the majority of their courses online. The goal is to have all courses fully online by the end of 2021.
As part of this new business strategy, Contoso started using Dynamics 365 Marketing and Dynamics 365
Sales, and wants to move away from their existing in-house applications.
Office hours are from 9:00AM to 5:00PM every day of the week, except for holidays which have no work
hours. These office hours apply to all offices, using their local time zones. Contoso also has a 24/7 support
team Operating out of Redmond, USA, which handles all customer-related queries from all regions.
Existing Environment
Contoso's existing environment consists of the following applications:
* Dynamics 365 Marketing
* Dynamics 365 Sales - 120 Users
* Custom Built Customer Service Portal
* A Call Center application for the 24/7 Support Team
* Custom build CRM Application for Lead and Sales Management
* Office 365
* SharePoint integrated with D365 Sales
* Dynamics 365 App for Outlook
* Microsoft Teams
The Marketing Team
Contoso, Ltd. has a Marketing team of 30 members throughout the organization.
Chief Marketing Officer (Entire Organization)
1 - Vice President of Marketing (Entire Organization)
3 - Marketing Heads, one for each region (North America, Europe, and Japan)
6 - Marketing Managers, two for each region (North America, Europe, and Japan)
18 - Marketing Professionals (a team of three, reporting to each Marketing Manager)
1 - Dynamics 365 Marketing Functional Consultant
The Marketing Team handles the following activities:
* Customer Journeys
* Customer Segmentation
* Creating Email Templates
* Creating Marketing Pages, Forms etc.
* Event Management: Live Events and Webinars
* Region-specific Marketing content generation
* Customer Survey Management
* Social Media Management
You are a Dynamics 365 Marketing functional consultant at Contoso, Ltd. Your responsibilities include:
Managing customer journeys and fixing any issues.
Reviewing all marketing survey responses to measure customer satisfaction in real-time.
Capturing and analyzing customer and employee feedback.
Providing Contoso with all the required solutions and trainings with regards to using the Dynamics 365
Marketing application.
Building reports and dashboards, and presenting them to the Marketing department leadership using either the
standard reports and dashboards, or using Power BI.
Helping the marketing team in the localization of their customer journeys and surveys based on the region they
are working in.
Requirements
Localization is the key
Contoso understands that localization is the key in some of the European markets such as Denmark, Sweden,
and Norway. Contoso wants to make sure that:
* the customer journeys and surveys are executed in the local languages of the above-mentioned
countries/regions.
* the Marketing Heads and Marketing Managers are restricted to the information within their operating
regions.
* for some of the courses and events, special focus is placed on the above three countries/regions. The
marketing team should create content and email templates, and design customer journeys accordingly.
* reports and dashboards are built to give an overview of the region-specific marketing activities.
* there is also a global dashboard available to Management.
Other Critical Requirements
Contoso organizes a lot of pre-scheduled demo sessions, limited time offers on specific courses, et cetera.
They want to make sure that outdated information is not delivered to their customers.
Additionally, Contoso wants to:
* identify the days and times when each contact is most likely to be actively reading their email, and
deliver their messages accordingly.
* create customer journey templates which are region- and language-specific.
* create effective inbound customer journeys so that the customers are included in the right channel based
on their interactions.
* create different activity templates that can be triggered based on the customer interaction and the region
they belong to.
* have the ability include specific surveys as part of the customer journey.
* have the ability to create multi-lingual surveys where the customer can choose their preferred language.
* leverage some of the standard Power BI-based reports and dashboards to measure their marketing
effectiveness and understand various performance metrics.
* enable the sales team to send out surveys with minimum effort and access surveys from their Sales app.
Challenges
These are some of the challenges Contoso is facing today. Contoso wants to address these as soon as possible.
Time zone difference between different regions is causing major issues for their global campaigns resulting in
minimal response rates.
Localization efforts in the past have not yielded the desired results to Contoso, due the limitations in their
execution.
Reports based on performance metrics of their campaigns always required manual inputs and a lot of Excel
work.
Outbound and inbound customer journeys always required monitoring by a group of marketing team members.
The team members needed to segregate the interactions based on the channels and then manually include them
into the correct segments.
User adaptation, especially in the Sale team, is very low. Contoso wants to improve this by providing ease of
navigation and avoid moving between different applications to access information.
NEW QUESTION # 100
You are a marketing professional.
You have created a marketing form and want content items to automatically fill in for the customer.
What is a valid form for prefill?
- A. Survey Form
- B. Pre-fill Form
- C. Subscription Center Form
- D. Journey Form
Answer: C
Explanation:
Section: Topic 3, Create and manage marketing forms and pages
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/form-prefill
NEW QUESTION # 101
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live
NEW QUESTION # 102
Drag and Drop Question
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION # 103
You are an event coordinator for Contoso, Ltd, and are creating a multi-day tradeshow event.
You need to set up an event team that will consist of Contoso, Ltd employees, vendors, partners and customers.
Which two kinds of records should you associate to the event team member? Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. Customer
- B. Contact
- C. Account
- D. User
Answer: B,D
Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event
NEW QUESTION # 104
Your marketing department has given you a list of requirements.
Which requirements will you be able to meet by utilizing the tools in Dynamics 365 for Marketing? To answer, drag the appropriate requirement to the correct column. Each requirement may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/prepare-marketing-emails
NEW QUESTION # 105
Preparations for the Buenos Aires event are now complete, and the event is in progress During the event, someone from the event team noticed a social media influencer is not yet a constituent of the foundation. Although the influencer is not an ambassador of the foundation, the team invites the influencer to be a VlP for the remainder of the event.
The event coordinator accesses Dynamics 365 Marketing to "promote" the influencer Which three actions should the event coordinator perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 106 
You are a functional consultant. You need to edit a live web page that contains a form used for holiday offers.
The page, and form, are visible to the outside world.
Which five steps, in sequence, are needed to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-deploy-marketing-pages
NEW QUESTION # 107
You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the marketing team needs to update the privacy policy banner text and URL.
What should you configure to implement these updates?
- A. the Default Marketing settings
- B. the Application Management settings
- C. the Marketing Data configuration
- D. the Landing Page settings
Answer: D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages
NEW QUESTION # 108
You are a functional consultant working at a company that is running campaigns on LinkedIn.
You have been tasked with syncing leads from LinkedIn to Dynamics 365 Marketing.
You would like all leads acquired from your LinkedIn campaigns to create a new Lead and Contact record in
Dynamics 365 Marketing. You do not want duplicates created when they are existing Leads and Contacts in
the system.
Which five steps should you perform in sequence? To answer, move the appropriate steps from the list of steps
to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
Graphical user interface, text Description automatically generated with medium confidence
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-lead-gen-integration
https://docs.microsoft.com/en-us/dynamics365/marketing/linkedin-configuration
NEW QUESTION # 109
As the Dynamics 365 Marketing functional consultant, it is your responsibility to make sure your company stays within the quota limits defined by your subscription. The current subscription includes a quota of 10,000 contacts and 100,000 Marketing email messages.
Your manager wants you to create a monthly report showing usage.
When you navigate to Quota Limits, which items will you be viewing to create the required report? To answer, drag the appropriate element to the correct data point. Each element may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/quota-management
NEW QUESTION # 110 
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data type. Each data type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-
NEW QUESTION # 111 
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey
NEW QUESTION # 112 
Your marketing department has provided you with the information you need to create a dynamic market segment.
Which tool should you use for each type of design? To answer, drag the appropriate tool to the correct type of design. Each tool may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-segment
NEW QUESTION # 113
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