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Microsoft MB-220 certification exam is intended for individuals who have a strong understanding of marketing concepts and principles. It is expected that candidates have experience with Dynamics 365 Marketing and have a good understanding of its features and functionality. MB-220 exam is a great way to showcase your expertise in Dynamics 365 Marketing and demonstrate to potential employers that you have the knowledge and skills required to effectively manage marketing campaigns in a fast-paced environment.
The MB-220 certification exam is an essential requirement for individuals seeking to become a Microsoft Dynamics 365 Marketing Functional Consultant. It provides them with an opportunity to demonstrate their knowledge and expertise in marketing automation and customer engagement. Passing the exam is a significant achievement that validates their skills and enhances their career prospects in the competitive field of marketing automation.
NEW QUESTION # 39 
You are a marketing administrator who is training a new marketer.
As you are training the new recruit on creating marketing forms, a validation error appears because a required design element type is missing.
Which design element type is required for Landing Pages and Forward to a Friend Pages? To answer, drag the design element type to the appropriate page. Each form option may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/marketing-forms
NEW QUESTION # 40
Your marketing department has determined that they want to create a Customer Journey that will target
marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
- A. Landing Page Segment
- B. Interaction Segment
- C. Profile Segment
- D. Customer Insight Segment
Answer: B
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscription
NEW QUESTION # 41
Drag and Drop Question
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
NEW QUESTION # 42 
You have been asked to create a report that shows your company's customer journeys by status reason.
Which Status Reasons correspond to the descriptions? To answer, drag the appropriate Status Reason to the correct description. Each Status Reason may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/go-live
NEW QUESTION # 43
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a
complete solution.
NOTE: Each correct selection is worth one point.
- A. Make your surveys long so that you customers can get a chance to provide as much information as
possible. - B. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
- C. Try to organize the survey in a way that groups all related Question:s together in sections.
- D. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
- E. Define an objective for your survey so that you can ensure that all Question:s serve that objective.
Answer: C,D,E
Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey
NEW QUESTION # 44
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a single hotel room allocation record for all room types.
- B. Create a hotel record and then a hotel room reservation record for each room type.
- C. Create a hotel record and then a hotel room allocation record for each room type.
- D. Create a hotel record and then a single hotel room reservation record for all room types.
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-eventattendees
NEW QUESTION # 45
Note: This question is part of a series of questions that present the same scenario. Which question in the series
contains a unique solution that might meet the stated goals. Some question sets might have more than one
correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions
will not appear in the review screen.
The corporate marketing team has developed a branding strategy that includes five mandatory components and
visual requirements that must be incorporated for all materials.
The VP of Marketing, who receives a copy of each email sent, has recently seen some emails that do not
adhere to all five standards.
You need to ensure that future emails adhere to these standards.
Solution: You create an approval process on the template records. You restrict usable templates to only those
that have been approved.
Does this meet the goal?
- A. Yes
- B. No
Answer: A
NEW QUESTION # 46
DRAG DROP
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 47
Your marketing department needs to create a Customer Journey for female wine enthusiasts over 40 years-old who live in Europe.
How should you define who receives this Customer Journey?
- A. Create a Segment Type.
- B. Create a Static segment.
- C. Edit the contacts in database.
- D. Create a Dynamic segment.
Answer: D
Explanation:
Section: Topic 2, Manage segments and lists
NEW QUESTION # 48
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a single hotel room allocation record for all room types.
- B. Create a hotel record and then a hotel room reservation record for each room type.
- C. Create a hotel record and then a hotel room allocation record for each room type.
- D. Create a hotel record and then a single hotel room reservation record for all room types.
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-event-atte
NEW QUESTION # 49 
You need to create a lead scoring model based upon fixed rules as well as behavior rules.
Which scenario corresponds to each rule type? To answer, drag each scenario to the appropriate rule type.
Each scenario may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads
NEW QUESTION # 50 
You are an administrator working on a marketing campaign.
You need to understand the various types of digital content that are available for use with marketing.
Which Content Types match with the Purposes that are listed? To answer, drag the appropriate Content Type to the correct purpose. Each Content Type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 51
You work for a retail company.
The Sales department asked you to create a method that will:
1. identify when a lead is ready to be sold to. and
2. automatically move the lead to the Sales-Acceptance stage of the lead lifecycle.
Which four actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order
Answer:
Explanation:
Explanation:
NEW QUESTION # 52
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
Your company recently installed the real-time marketing module.
You need to make sure that the consent center is filled with the correct consent data currently available in Microsoft Dynamics 365 Marketing and from legacy campaign solutions.
Solution: You manually add records by selecting the corresponding option from the top ribbon in the consent center.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
NEW QUESTION # 53
You are a Dynamics 365 functional consultant for Contoso Ltd. Because of recent policy changes, the
marketing team needs to update the privacy policy banner text and URL.
What should you configure to implement these updates?
- A. the Marketing Data configuration
- B. the Landing Page settings
- C. the Default Marketing settings
- D. the Application Management settings
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/mkt-settings-landing-pages
NEW QUESTION # 54
The time is currently 8pm on Thursday night. You have been tasked with creating and sending a LinkedIn post on the company's account advertising the Planned Event.
Following Litware's standards, which two options should you choose when preparing this message? Each answer represents a complete solution.
- A. Schedule Time is set to tomorrow at 9am
- B. Post Visibility is set to Public
- C. Channel is set to social media
- D. Post Visibility is set to Connections
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/social-posting
NEW QUESTION # 55
You are responsible for all outgoing marketing emails at Contoso, Ltd.
You are tasked with the best practices aimed at increasing delivery and interaction rates.
Which question is answered by the email insight statistic listed? To answer, drag the email statistic to the question answered by that statistic. Each statistic may be used one, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 56
You are a marketing administrator.
You need a marketing form that will only accept contact information and allow opt-in to emails.
What kind of form should you create?
- A. Journey Form
- B. Forward to a friend Form
- C. Subscription Page Form
- D. Landing Page Form
Answer: D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/marketing-forms
NEW QUESTION # 57
DRAG DROP
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:
Answer:
Explanation:
Section: Topic 4, Manage leads
NEW QUESTION # 58 
You are setting up a conference event that will have a capacity of 500 people.
You want to enable a waitlist for the event so that if more than 500 people register and someone cancels their registration, the event will automatically register the next available person on the list.
Which three steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/event-waitlist
NEW QUESTION # 59
You are helping the marketing department set up a general purpose form.
You want to allow the form layout and design to be available as an easy start when creating new forms in the future.
Which three actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order
Answer:
Explanation:
Explanation
NEW QUESTION # 60 
You are a content creator and you often need to add dynamic content to your emails.
You need to be able to know which data source to use to add various types of content available using assist-edit.
Which data source should you use to add the content types listed? To answer, drag the appropriate data source to the appropriate content type. Each data source may be used once, more than once and not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/dynamic-email-content
NEW QUESTION # 61 
You are a marketing administrator. Your company has a form that prospective clients use for holiday offers.
You need to take down the marketing page that contains the form now that the season is over.
Which three steps are needed, in order, to complete your task? (Choose three.) To answer, move the
appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 62
Your company recently collected contact information from booth visitors at an industry conference. After the conference, you create a customer journey that emails the new contacts, inviting them to a webmar.
While your customer journey is still active, you want to identify reasons why some recipients fail to complete the journey.
What are two steps you should take? Each correct answer presents part of the solution.
NOTE: Each coned selection is worth one point.
- A. View the Incomplete journeys report to determine the possible reasons.
- B. View Insight > Stopped Contacts to see emails the system failed to send due to technical problems
- C. Look for tiles in your journey that have logged users as Stopped
- D. Look for tiles in your journey that have logged users as Processing
Answer: A,D
NEW QUESTION # 63
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